The outcome was the creation of an interactive Trick-or-True Crime microsite—a spine-chilling, crime-filled world where site visitors could navigate eerie, dark, crime-ridden streets. While exploring, visitors encountered mysterious doors that, when "knocked," revealed either enticing prizes or unsettling surprises. Designed to captivate true crime fans with a mix of suspense and fun, the site featured immersive Lottie animations and a dynamic horizontal scrolling experience, offering an engaging and visually striking way to celebrate the Halloween season with a dark twist.