That’s the question we helped answer with our friends at Mars, Inc. Working alongside their PR agency, we created a digital experience to amplify the legendary rivalry. We took the candy battle into the world of digital art with the launch of #NFTwix, TWIX’s first-ever NFT. In collaboration with artist YEAHYEAHCHLOE and hosted on MakersPlace, the two pieces of digital art looked identical but were verifiably different through blockchain. To promote the campaign, we designed a stunning split-screen website that let visitors pick their side and enter for a chance to win exclusive prizes.