Food
Web Design
Project Manager
In 2017, we teamed up with WIP_ to design a microsite and in-store screen UI for the launch of Nescafé’s Coffee Taproom—a limited-time brick-and-mortar café promoting their Sweet & Creamy instant coffee sachets. The café was accessible only by scanning a sachet at the door, and once inside, guests could make their own coffee in a stripped-down, barista-free space. Our microsite introduced the concept, explained how it worked, and built excitement ahead of the opening.
An immersive microsite and in-store UI designed to support the launch of Nescafé’s Coffee Taproom—demonstrating how even a simple, well-crafted digital experience can help bring a product-led concept to life.