Nescafé

Microsite
Nescafé Coffee Taproom homepage hero design
Industry

Food

Deliverables

Web Design

ROle

Project Manager

Building an immersive microsite experience for Nescafé’s Coffee Taproom launch.

In 2017, we teamed up with WIP_ to design a microsite and in-store screen UI for the launch of Nescafé’s Coffee Taproom—a limited-time brick-and-mortar café promoting their Sweet & Creamy instant coffee sachets. The café was accessible only by scanning a sachet at the door, and once inside, guests could make their own coffee in a stripped-down, barista-free space. Our microsite introduced the concept, explained how it worked, and built excitement ahead of the opening.

Launch Website
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An immersive microsite and in-store UI designed to support the launch of Nescafé’s Coffee Taproom—demonstrating how even a simple, well-crafted digital experience can help bring a product-led concept to life.

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