Flipboard

Branding
Website
about.flipboard.com homepage hero design
Industry

Social Curation

Deliverables

Web Design
Brand Refresh
Strategy

ROle

Project Manager
Designer

Evolving Flipboard’s brand and voice across web, campaigns, and the app experience.

Over the course of several years, I partnered with Flipboard on a range of brand and design initiatives. Most notably, I led design for the relaunch of Flipboard’s About site—part of a broader effort to reposition the platform as the world’s first social magazine, a space for creators to curate, grow, and influence. This direction was anchored in the new brand line, “Share Something Greater,” and supported by refreshed visual guidelines, tone of voice, and design systems.

Launch Website
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A long-term creative partnership with Flipboard across brand, digital, and strategy—highlighted by a major web redesign and repositioning around its social magazine identity. Additional work included the “It’s Your Time” campaign and a Flipboard for Brands microsite.

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